Types of Facebook Ads
Like Ads – Instead of encouraging a user to move away from Facebook, these ads
directly influence the user to like the business page.
Photo Based / Engagement Ads – Facebook posts that use images receive more
engagement in the form of likes, shares and comments. Engagement positively
influences organic, spreading the message to consumers who are not already fans.
Giveaways / Contests – Will create the most engagement and these type of posts
tend to spread more virally as well.
Video Ads – Facebook posts that use video are being reported to get more organic
and paid engagement for the advertising dollar.
Link Page Ads – Link page posts use a call to action such as a discount offer to drive
Facebook users to the website or offer landing page.
All ads can be targeted – Facebook allows you, even on a local level, to target a specific
demographic or psychographic in the market (i.e. age, income level, employees at a
company, craft beer drinkers, organic food lovers, wine lovers, mom’s of grade school kids,
etc. – in approximately to the client’s local area)