3 Strategies to Connect Facebook Advertising to In-store Sales (ROI)
1. Use Facebook Offers for tractable deals – This is a way to integrate a discount
offer directly into a Facebook post and then track the usage of that offer over time.
Offer ads are shown to users, who can then click the “Get Offer” button to claim it.
Facebook users then have the option to share the offers they like the most with their
friends, which means we can reach more people. These offer ads can be targeted
toward specific groups, just like any other Facebook ad.
2. Track actions to your website – It’s possible to track any measurable
actions on your website based on traffic driven from a Facebook ad unit. These can
include when consumers download a menu, schedule a reservation, buy a gift card
or sign up for your email list among many others. By setting up a conversion
conversion page of our website.
3. Use Email Marketing Offers, Coupon Codes or Password Marketing to compare
channels we can use multiple codes (i.e. for the same 20 percent off coupon), with
each code specifically attached to Facebook, email or text marketing. Then, as the
coupon codes are redeemed, we can analyze results and optimize in real time. Gives
us the ability to directly compare the effectiveness of different advertising options
against each other.